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academy team

Brian Goff

Academy Director

Describe the moment you knew your future was in the beauty industry:

Growing up with a large extended family, I had three sisters who I had to share a room and bathroom with, so needless to say they were always discovering new hairstyling and cosmetic tricks to make them look stylish for the "cute boy in school."

My mom always wanted us to look our best if we went anywhere as a family and so I learned at a young age how your image shaped your attitude and confidence. "Look good, feel good." This all carried over into my passion for education and enriching lives through education in cosmetology at TONI&GUY.

Where did you go to school? When did you graduate?

University of North Texas (2006). I received a BA in Criminal Justice with a Business Management minor.

For what skill(s), service(s), and technique(s) do you consider yourself an expert?

Salon business operations. I became Microsoft certified in 2006 and also assist in salon professional resumé preparation.

What is the best industry or technique-related advice you have ever been given?

In order to be the best, surround yourself with those who will challenge you to be perfect and never allow you to fall short of excellence. The beauty industry is always evolving.

"Successful people will do what unsuccessful people won't do."

What is the best industry or technique-related tip you can offer students?

Challenge yourself to be better the next day than you were the day before. There is a difference between good hairdressers and great hairdressers.

"The only time success comes before work is in the dictionary."

What is your favorite part of working at TONI&GUY?

TONI&GUY is a lifestyle. Whether you are a receptionist, educator, or in management, we all play an important role in the day-to-day operations when it comes to the growth and development of our academy, salon, and our number one client(s), our students. I fell in love with the company's passion for education and promoting from within. TONI&GUY is a family-based company, and we carry that concept into our salons and academies, which today is called our "Spotlight Culture".

What is your fondest memory of your time as a director?

Every day that I get to come to work and see our students and the new prospective students I meet each day. I personally feel I have the most enjoyable career, and I love meeting new people and helping them make an informed decision about their career in the beauty industry.

I enjoy seeing students excel in school and when they come back to visit and share the exploits of their personal and professional success and the opportunities that presented themselves from day one when they began their journey at TONI&GUY.

Joe Platt

Admissions Director

Describe the moment you knew your future was in the beauty industry:

The moment I had my first professional haircut! I was a freshman in high school! It was life-changing!

Where did you go to school? When did you graduate?

I went to The College of Hair Design in Lincoln, NE. I received both my Cosmetology and Barbering licenses in 1987. A month later, I was working for TONI&GUY on Sherry Lane.

For what skill(s), service(s), and technique(s) do you consider yourself an expert?

With almost three decades in the industry, I would say customer service and taking care of clients' needs.

What is the best industry or technique-related advice you have ever been given?

People will not always remember what you said, but they will always remember how you made them feel!

What is the best industry or technique-related tip you can offer students?

Love what you do and everything else will follow.

What is your favorite part of working at TONI&GUY?

The people. All of our shared vision. It's a sorority/fraternity of like-minded people.

What is your fondest memory of your time as a director?

Watching the students graduate. I love remembering when they first toured and how far they have come in such a short time.

Ashley Satterwhite

Financial Aid Coordinator

Describe the moment you knew your future was in the beauty industry:

I’ve been a longtime fan of TONI&GUY – that was always the cool place to get your hair cut when I was growing up. When I heard a friend was leaving the team, I jumped at the chance to become a part of the TONI&GUY family.

Where did you go to school? When did you graduate?

I attended Texas A&M University-Commerce and graduated in 2005 with a Bachelor of Arts degree.

For what skill(s), service(s), and technique(s) do you consider yourself an expert?

My strength is customer service. I enjoy meeting with students and their families and explaining the financial aid process. Breaking down the process into manageable steps is key when approaching financial aid. I swear it’s not as scary as you think! :)

What is the best industry or technique-related advice you have ever been given?

Never be too proud to ask questions! This pertains not only to work but also to things in our personal lives.

What is the best industry or technique-related tip you can offer students?

Be on time (or early!) to school/work/whatever you are doing, and use your down time to your advantage. In an industry that thrives on the classics, as well as new techniques, you can never be too skilled.

What is your favorite part of working at TONI&GUY?

We have a great team here at our cosmetology school! I’ve never been in an educational setting where the students, faculty, and staff have been as open and friendly as they are here.

What is your fondest memory of your time as a director?

Seeing our prospective students leave here happy after getting set up with a great financial aid plan always makes me feel good.

Yvonne Mascolo

Education Director

Describe the moment you knew your future was in the beauty industry:

I grew up around hairdressers and always believed I would be involved in the industry. I always wanted to do "what my family did". I'm not even sure I knew what they did until I actually went to cosmetology school.

I think it really sunk in that this industry was where I wanted to be and this was the direction that I wanted my future to go when I paused my hairdressing career and started an education path through college. I realized I missed everything my family did and TONI&GUY stood for and the culture in my life every day. This confirmed that I knew where I belonged and why I wanted to be there.

Where did you go to school? When did you graduate?

The TONI&GUY Hairdressing Academy near Dallas, TX. Graduated in 2003.

For what skill(s), service(s) and technique(s) do you consider yourself an expert?

Education. The concept that I believe is my strongest point is education and having the ability to convey information to students or really anyone who is willing to learn.

Technical skills. I would say that I excel in dealing with curly hair mainly because I enjoy working with it.

What is the best industry or technique-related advice you have ever been given?

Don't be afraid of failure. You don't fail unless you refuse to try again.

What is the best industry or technique-related tip you can offer students?

If you put your all into anything that you do then it is a success no matter what the outcome because you grow as an individual.

What is your favorite part of working at TONI&GUY?

The culture of our company is what I believe is the most important thing and my most favorite thing about TONI&GUY. Working side-by-side with those who have the same overall vision of success and work ethic is incredible. We are all one large family filled with support and encouragement.

What is your fondest memory of your time as a director?

My fondest moments as an education director are when students have those life-changing moments and realize that this is a career they not only want but also one they will succeed in. 

These moments happen quite often, but each time it creates a new, amazing memory.

Summer Barnes

Cosmetology Instructor

Describe the moment you knew your future was in the beauty industry:

I have always had a natural talent for doing hair but didn't think of it as a serious career choice until one day when my cosmetology instructor pulled me aside and told me she thought I had what it took to make it as a hairdresser. That powerful statement stuck with me.

Where did you go to school? When did you graduate?

Started at a part-time school at Howard College Cosmetology School, then transferred to the TONI&GUY Hairdressing Academy near Dallas. I graduated in April 1996.

For what skill(s), service(s), and technique(s) do you consider yourself an expert?

Cutting, styling, customer service, retail, colour. All general cosmetology.

What is the best industry or technique-related advice you have ever been given?

When you think you know it all, it's time to find a new profession.

What is the best industry or technique-related tip you can offer students?

Be patient in the process.

What is(are) your go-to teaching style(s)?

Sharing personal experiences and having fun!

What is your favorite part of instructing?

Seeing how far our cosmetology school students come in a short amount of time.

What is the fondest memory of your time as a beauty school student?

Winning a cutting contest.

What is your fondest memory of your time as a beauty school instructor?

Being spotlighted at a test out by my entire class. Each one of them had really nice things to say about me, and they gave me a gift. It had me in tears. It's always nice to be recognized!

Mary Gutierrez

Cosmetology Instructor

Describe the moment you knew your future was in the beauty industry:

Ever since I was a kid I always remember playing with dolls, and my favorite thing was doing their hair and makeup. It wasn't until my stylist told me I should research a cosmetology school that I realized this is what I was born to do.

Where did you go to school? When did you graduate?

Graduated from Paul Mitchell Academy in 2002.

For what skill(s), service(s), and technique(s) do you consider yourself an expert?

My strongest skills are hair cutting, colouring, and extensions.

What is the best industry or technique-related advice you have ever been given?

Always be prepared, ready, and never stop learning!

What is the best industry or technique-related tip you can offer students?

Dream big!

What is(are) your go-to teaching style(s)?

Finding human factors throughout the students' learning processes.

What is your favorite part of instructing?

When I see how awesome my student's skills are just after a few months being here.

What is your fondest memory of your time as a beauty school student?

Learning from the best – like Robert Cromeans and Austin Finley.

What is your fondest memory of your time as a beauty school instructor?

When students elevate to their careers and become successful. It shows me my job was worth it!

Kevin Lentz

Cosmetology Instructor

Describe the moment you knew your future was in the beauty industry:

When I cut my first model in Miss Lupe's class, and it came out great!

Where did you go to school? When did you graduate?

I attended the TONI&GUY Hairdressing Academy in Carrollton, TX (since moved to Plano, TX). I graduated in 2007 and went straight to work for the company.

For what skill(s), service(s), and technique(s) do you consider yourself an expert?

In the salon, I was a specialist in chemical services and chemical problem solving.

What is the best industry or technique-related advice you have ever been given?

Show up and make happen what you want to happen.

What is the best industry or technique-related tip you can offer students?

I believe in this philosophy, so I hope to instill the same in my students.

What is(are) your go-to teaching style(s)?

I lead by example and try to relate somehow to the lesson with a story.

What is your favorite part of instructing?

I love seeing the students grasp new concepts and take what I have taught them and put it to action.

What is your fondest memory of your time as a beauty school student?

It would have to be when color theory finally clicked and made sense to me.

What is your fondest memory of your time as a beauty school instructor?

The Student Soirée and all of the work that goes into it.

Emily Madera

Cosmetology Instructor

Describe the moment you knew your future was in the beauty industry:

I developed a passion for hair through watching my father, grandfather, and my uncle doing hair.

Where did you go to school? When did you graduate?

I enrolled in the cosmetology program in "La Reine" in 1994 and decided to go for my instructors license in 2011 in the U.S.

For what skill(s), service(s), and technique(s) do you consider yourself an expert?

I developed very strong skills in clipper cuts, nail technician services, and colour formulation.

What is the best industry or technique-related advice you have ever been given?

Never stop learning!

What is the best industry or technique-related tip you can offer students?

What you put in is what you get out.

What is(are) your go-to teaching style(s)?

Leading by example! :-)

What is your favorite part of instructing?

Seeing students grow and building their confidence up.

What is your fondest memory of your time as a beauty school student?

Winning lots of competitions.

What is your fondest memory of your time as a beauty school instructor?

When I had the privilege to introduce my son and my nephew to this wonderful industry.

Lisa Taylor

Cosmetology Instructor

Describe the moment you knew your future was in the beauty industry:

I have family in the industry. I believe I was going through college and just thought that this was taking too long. I wanted to make money fast but wanted to do something that was going to keep my interest for a long time. This industry ties in hair, makeup, and fashion, which all interest me.

Where did you go to school? When did you graduate?

I attended the TONI&GUY Hairdressing Academy near Dallas in 2000 and graduated in 2001.

For what skill(s), service(s), and technique(s) do you consider yourself an expert?

I worked in the salon as a colourist for 10 years. And within those 10 years I also taught within Centralized Staff Training. I think with the experience in the salon and teaching with the company, I have grown to become a more confident instructor.

What is the best industry or technique-related advice you have ever been given?

Never stop learning. With this industry being ever-so-changing, you definitely want to be in the know! With hair fashion there's hair, and where there's hair, there's an image.

What is the best industry or technique-related tip you can offer students?

Keep yourself motivated. We know that it's a long program. We know there are challenges that you'll face. "YOUR passion brought you into the door. YOUR drive will carry you through."

What is(are) your go-to teaching style(s)?

My favorite teaching style is hands-on. Use the knowledge that you are given, and bring it to life with your hands.

What is your favorite part of instructing?

My favorite part of teaching is seeing the faces of students after you tell them a trick of the trade. For them, it's like having an "AWWWWWW!" moment.

What is your fondest memory of your time as a beauty school student?

I remember one time when I was formulating for a client, and the instructor came to check on me before I got started doing her highlights. He was impressed that I formulated for myself and told me he didn't even think about going that route, but it made more sense to do it that way. 

What is your fondest memory of your time as a beauty school instructor?

At the end of the day, I love hearing "Thank you". It makes me feel like I have taught our cosmetology school students something. That my knowledge will make them become stronger hairdressers.